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Crafting a Strong Press Release Headline: Tips and Examples

A strong press release headline is crucial to capturing the attention of journalists, editors, and your target audience. It sets the tone for your announcement and determines whether your press release will be read or ignored. In this comprehensive guide, we will discuss the importance of crafting a powerful headline, provide tips and examples to help you create an outstanding press release headline, and share insights on how to make your press release stand out from the competition.

What is a Press Release Headline?

A press release headline is the first thing that a reader will see when they come across your press release. It’s the title of your press release, and it should be attention-grabbing and concise. A well-crafted press release headline should convey the essence of your news story in just a few words.

The Importance of an Attention-Grabbing Headline

A well-crafted headline is the first step toward generating interest in your press release. A compelling headline will:

  1. Attract attention: A powerful headline will draw journalists and readers in, making them want to read your press release.
  2. Communicate your message: A clear and concise headline will convey the essence of your announcement, making it easier for the reader to understand your news.
  3. Optimize for search engine visibility: A keyword-rich headline will improve your press release’s chances of being found by search engines, increasing the likelihood of being read by a wider audience.

Tips for Crafting a Powerful Press Release Headline

Keep it Concise and Clear

A great headline should be short and to the point. Aim for a length of 10-12 words, and make sure your headline gets straight to the heart of your announcement. Avoid jargon, buzzwords, and overly complex language that might confuse or alienate your audience.

Use Active Voice

Write your headline in the active voice, which emphasizes the subject of the sentence and makes your announcement sound more dynamic and engaging. Avoid passive voice, which can make your headline seem less impactful.

Include Relevant Keywords

Incorporate keywords that journalists and your target audience are likely to search for. This will increase your chances of being found through search engines and help your press release stand out from the competition.

Evoke Emotion

A headline that evokes emotion will make a lasting impression on your readers. Consider using powerful words that create a sense of urgency, excitement, or curiosity.

Press Release Headline Examples

To help you get started, here are some examples of strong press release headlines that follow the tips outlined above:

  1. Acme Corp Unveils Revolutionary New Smartphone with Groundbreaking Battery Life
  2. Jane Doe Foundation Awards $1 Million in Grants to Support Local Nonprofits
  3. XYZ Software Announces Major Update, Streamlining Workflow for Design Professionals

Making Your Press Release Stand Out

In addition to crafting a powerful headline, consider these tips to make your press release stand out from the competition:

Write a Compelling Lead

Your lead paragraph should provide a clear and concise summary of your announcement, answering the who, what, when, where, and why of your news. This will give journalists and readers a snapshot of your story and encourage them to read further.

Use Subheadings to Organize Your Content

Break up your press release with subheadings to make it easier to read and understand. Subheadings should be keyword-rich and provide a clear indication of the content in the corresponding section.

Include Quotes and Testimonials

Incorporate quotes from company leaders, industry experts, or satisfied customers to add credibility to your press release. Quotes can provide insights, opinions, or context that complements the information in your announcement.

Add Multimedia Elements

Enhance your press release with images, videos, or infographics that visually support your story. High-quality visuals can help journalists and readers better understand your announcement and make your press release more engaging.

Optimize Your Press Release for Search Engines

Use keywords throughout your press release in a natural and relevant manner to improve your search engine visibility. Also, include links to your website or relevant resources, and consider using anchor text to further optimize your press release for search engines.


Crafting a strong press release headline is crucial for capturing the attention of your target audience and increasing the chances of your announcement being read and shared. By following the tips and examples provided in this guide, you can create an outstanding press release headline that resonates with journalists, editors, and your target audience, ultimately helping your press release stand out from the competition.



What should I avoid when crafting a press release headline? 

Avoid clickbait headlines that misrepresent your news and using jargon or technical terms that may not be understood by your audience.

How many words should my press release headline be?

Aim for no more than 10 words.

Can I use numbers in my press release headline?

Yes, using numbers in your press release headline can make it more eye-catching.

Should I include keywords in my press release headline?

Yes, incorporating relevant keywords into your press release headline can improve its SEO and help it rank higher in search results.

What is the purpose of a press release headline?

The purpose of a press release headline is to grab the attention of journalists, editors, and readers and encourage them to read on.

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